Cookie Policy

Effective Date: [23 June 2025]

Introduction

This Cookie Policy explains how Echo Attire ("we," "us," or "our") uses cookies and similar technologies on our website, www.echoattire.com (the "Site"). We are committed to protecting your privacy and being transparent about our use of cookies in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

By continuing to use our Site, you are agreeing to our use of cookies and similar technologies for the purposes described in this policy, in accordance with your cookie preferences.

What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners. Cookies can remember your preferences, track your Browse behavior, and help to personalize your online experience.

Cookies can be "persistent" or "session" cookies:

• Session cookies are temporary and are deleted from your device when you close your web browser.
• Persistent cookies remain on your device for a set period or until you manually delete them.

Cookies can also be "first-party" or "third-party" cookies:

• First-party cookies are set by the website you are visiting (i.e., by Echo Attire).
• Third-party cookies are set by a domain other than the one you are visiting (e.g., by Google, Facebook, or a Shopify app).

How Echo Attire Uses Cookies

We use cookies for various purposes to enhance your shopping experience, ensure the functionality of our webshop, and analyze how our Site is used. Below are the categories of cookies we use:

1. Strictly Necessary Cookies These cookies are essential for the operation of our Site and enable core functionality such as security, network management, and accessibility. They allow you to navigate our Site, add items to your shopping cart, proceed to checkout, and access secure areas. We do not require your consent for these cookies as they are necessary for the website to function.

• Examples:
  • _shopify_y, _shopify_s, _shopify_sa_p, _shopify_sa_t: Shopify analytics cookies related to Browse and purchases.
  • cart_currency: Remembers your selected currency.
  • secure_customer_sig: Used for customer login and security.
  • localization: Remembers your language/region preference.
  • _orig_referrer, _landing_page: Shopify cookies to track landing pages and referrers.
  • _session_id, _checkout_token: Session cookies for maintaining your shopping cart and checkout process.
  • _cmp_a: Shopify's internal cookie consent tracking.

2. Performance & Analytics Cookies These cookies collect information about how visitors use our Site, such as which pages are visited most often, the time spent on the Site, and if they receive error messages. This helps us to improve the way our website works and enhance the user experience. This data is usually aggregated and anonymous.

• Examples (common for Shopify stores):
  • _ga, _gid, _gat: Google Analytics cookies to distinguish users, throttle request rates, and track website usage.
  • _fbp: Meta (Facebook) Pixel for analytics, understanding website traffic and conversions.
  • Shopify's internal analytics cookies (e.g., _tracking_consent, _shopify_y, _shopify_s if used for non-essential analytics).
  • Cookies from other analytics tools if integrated.

3. Functionality Cookies These cookies allow our Site to remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features. They can also be used to provide services you have requested, such as watching a video or commenting on a blog.

• Examples (common for Shopify stores):
  • Cookies related to wishlists, product recommendations, or loyalty programs if you have such apps installed.
  • Cookies set by embedded videos (e.g., YouTube) if present on product pages or blog posts.
  • Live chat support cookies.

4. Targeting & Advertising Cookies These cookies are used to deliver advertisements that are more relevant to you and your interests. They track your Browse habits and help us, and our advertising partners, understand your preferences, allowing for targeted advertising on other websites you visit. They also help us measure the effectiveness of our advertising campaigns.

• Examples (common for Shopify stores):
  • _fbc, _fbp: Meta (Facebook) Pixel for advertising, retargeting, and audience building.
  • Google Ads cookies (e.g., _gcl_au, __gads) for tracking ad performance and serving relevant ads.
  • TikTok Pixel, Pinterest Tag, Snapchat Pixel cookies (if integrated).
  • Cookies from affiliate marketing platforms or other ad networks.

5. Social Media Cookies These cookies are set by social media services that we have added to the Site to enable you to share our content with your friends and networks (e.g., Facebook, Instagram, TikTok icons that link to your profiles). They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.

• Examples: Cookies set by social media platforms when you interact with their widgets on our site (e.g., if you have embedded social feeds or share buttons).

Managing Your Cookie Preferences

You have the right to choose whether or not to accept cookies. For all cookies other than "Strictly Necessary" cookies, we will obtain your explicit consent before placing them on your device.

You can manage your cookie preferences through our Cookie Consent Management Tool, which should appear when you first visit our site. If you wish to change your preferences at any time, you can click on the "Cookie Settings" link, typically found in the footer of our website.

Most web browsers also allow you to control cookies through their settings. You can usually find these settings in the "options" or "preferences" menu of your browser. Be aware that disabling certain cookies may affect the functionality of this and many other websites that you visit. For more information on how to manage cookies in your browser, refer to:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
• Microsoft Edge: https://support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d
• Apple Safari (Mac): https://support.apple.com/en-gb/guide/safari/sfri11471/mac
• mobile Safari (iPhone/iPad): cookie settings are typically found under Settings > Safari > Clear History and Website Data or within Settings > Safari > Advanced > Website Data.

You can also opt-out of targeted advertising by visiting:

• Digital Advertising Alliance (DAA): https://www.aboutads.info/choices/
• Network Advertising Initiative (NAI): https://optout.networkadvertising.org/?c=1
• European Interactive Digital Advertising Alliance (EIDAA): http://www.youronlinechoices.eu/

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information on our cookie practices. The "Effective Date" at the top of this policy indicates when it was last revised.

Contact Us

Business Information
Echo Attire is operated by Coutureculture LLC, a company registered in the USA. Our trading ID E41654212024-1.

Address: 21 Orinda Way Suite C244, Orinda, California, 94563, United States

Email: info@echoattire.com
Phone: +31616465866

Customer Services Hours:
Monday to Sunday: 9am - 6pm